Strange image I found

I'm not exactly sure how to feel about this picture I'm about to show you. It might bring up mixed emotions due to the lack of a common understanding about what's going on in this picture.

 This image is actually very disturbing if you look at it closely. In the first panel, you can see that the loaf pug pictured has an emotional connection the the other pug in the picture. He says that he "loafs" the other pug, which is very sweet. However, when you look closer you see that the loaf pug is not very happy, as his expression looks rather sad. The next picture is the worst one however. It rather graphically depicts the loaf pug cutting off his own face to reveal his heart, which I theorize to also be his brain. He than says "More than I loaf myself." This loaf pug is clearly disturbed, as he is performing a violent ritual to impress another pug. The other pug doesn't even seem sad! This picture is disturbing, especially for the intended audience. Whoever made this, you should be ashamed.